Central Purpose

The historic impact of China is even more vibrant today that in Morrison’s day. The GE Morrison Institute aims to provide Australian business with a capacity not only to observe but also contribute to the bilateral relationship. While it is, like Morrison himself, a voice to the world on Chinese affairs from China, its focus is business engagement between the two nations which have so much to offer each other. The GE Morrison Institute aims to provide an informed voice from within the bilateral relationship. 

While annual surveys by AustCham in China have regularly indicated that 70% or more of Australian business people on the ground  in China have a positive or very positive outlook to business prospects, similar studies in Australia find that the sentiment is often far more negative. Why is there this disparity? Some reasons would include a lack of awareness, insufficient  knowledge of China opportunities, negative media focus or fears due to cultural  differences with China. While companies have intelligence (IQ) and perhaps improved emotional intelligence (EQ), this lack of awareness and fear is attributable to low China Intelligence (CQ).  

 GE Morrison Institute programs promote significant improvement in Australian corporate CQ. Corporate Australia  needs to become far better informed in order to develop strategies that can deliver for shareholders in addition to bringing  a national benefit. 

GE Morrison Institute is complimentary to the existing peak bodies, NGOs, cultural and educational organisations,  state and federal agencies already commenting on China. It is a resource that these bodies can utilize.  

The GE Morrison Institute harnesses the great well of knowledge, experience and wisdom of Australian business people on the ground in China. In other words, converting this know-how into CQ that can support all Australian  companies that have the potential for a successful engagement with China. That cohort of extremely well credentialled  Australians running significant operations over many years with a knowledge of how this market works at all levels, be they government, business or from the wider society, can provide the “leadership exchange” through a multilayered approach.